ABOUT US.

Red Axe Media is a high-performance media company specializing in film production, premium content creation, brand storytelling, and strategic media growth.

Founded by visionary filmmakers and brothers Axel Axe & CJ Axe, the company delivers cinematic-quality productions that elevate brands, engage audiences, and drive results.

With a focus on film, TV, and digital media, Red Axe Media partners with high-level clients to produce compelling video campaigns, branded content, and storytelling-driven marketing strategies. Our expertise spans documentaries, commercials, corporate films, and high-impact social media content—blending Hollywood-level production with innovative marketing execution.

With a talented team of editors, designers, and creative strategists, Red Axe Media is not just a service provider—it’s a creative powerhouse built to tell bold stories.

  • Axel Axe producer - director

    Axel Axe

    FOUNDER & CEO

    Axel “Axe” Arzola is a Cuban-American director, producer, and entrepreneur known for his striking visual style and powerful storytelling across film, branded content, and digital media. His work includes the feature documentaries Literary Ink (2020), Done With Mirrors (2020), and the short The Remembering (2017), as well as dozens of narrative, commercial, and social media projects for global clients.

    Born and raised in Havana, Cuba, Axel began his career directing short films that captured the intersection of culture and identity. His first short, Hola vs Hello (2011), premiered at the Off-Courts Film Festival in Trouville, France. Shortly after, Axel fled Cuba in pursuit of freedom and opportunity, eventually earning a full scholarship to study communications and film at Lee University in Tennessee.

    Axel’s work has screened at festivals across the United States, Canada, France, Chile, Mexico, Japan, and Cuba. In both fiction and nonfiction, he brings a sharp, emotional, and often transformational perspective rooted in personal experience and global insight.

    In addition to directing, Axel is passionate about mentoring emerging creatives, building elite creative teams, and developing original television and film projects that explore themes of resilience, freedom, identity, and legacy.

  • CJ Axe in a suit standing outdoors in a city environment

    CJ Axe

    PRESIDENT

    Carlos Jesus “CJ” Martinez is a director, known for Rescue (2023).

    CJ grew up in Habana, Cuba. In 2022 he fled to the US and directed his first short film. Since then he has worked on several documentaries, music videos and high profile podcast shows.

  • Reginald Stalling

    Reginald Stalling

    ASSOCIATE PRODUCER

    Reginald Stalling is an actor and producer, known for Everyone Wants Theirs (2011), Vendetta (2012) and The Discernment (2023).

    He is a Baltimore native residing in Los Angeles. Professionally trained Actor at NYC’s William Esper Studio working with the best acting coaches in L.A.

    Black Belt Certified martial artist licensed instructor in Krav Maga.

  • MJ AXE

    ASSOCIATE PRODUCER

    With 10 years of experience in health care, MJ combines his attention to detail with group dynamics to move projects forward.

    MJ supports to the production and post-production teams, handles project management and operations.

  • Heather Gingrich

    GRAPHIC DESIGNER / WEB DEVELOPER

    Heather Gingrich is a Michigan-based developer and designer with over a decade of experience creating stunning digital experiences. As a Jill of all trades, she specializes in a wide range of services including SEO, digital marketing, graphic design, and web development, with a particular passion for building and optimizing WordPress sites.

    Heather's journey into the digital world began at the age of eight, when she first discovered her love for coding and design. This early passion has fueled a career built on enthusiasm, meticulous attention to detail, and a commitment to helping others succeed. She brings a positive, organized, and dedicated approach to every project.

    With over 10 years of experience in customer success, Heather has built strong relationships with clients across the U.S. and even in Australia. She previously led a team of designers for four years, and her leadership and technical skills make her an invaluable asset to any team she joins. As a dedicated mother, she pours her heart into everything she does, ensuring that every project she touches is a testament to her hard work and expertise.